100 new Facebook fans every day. Stress is a popular Swiss rapper. Surely. But he also received premium Spoiled Milk support.

A while ago, Spoiled Milk released the Stress website (showcase) for the Swiss rapper originally named Andres Andrekson.

During the first months of the website, the general readership was low, the number of Facebook fans only grew by a small margin and stayed in the early thousands. To change the course and enhance the interaction, Spoiled Milk sat down with Stress and agreed to focus intensively on 1) Content and 2) Integration.

The first part, content, was up to Stress himself. He was going to invest himself more into the medium, open his voice more intimately to the thousands of potential fans and thereby secure their experience of authenticity.

The second part, integration, was our responsibility. We set up a Facebook module next to his blog, which pulls in his latest Facebook updates and shows an excerpt of his fans. We also enabled automatic feeds, so Stress can focus on producing content for the blog, which then automatically feeds both Facebook and Twitter. Smaller notifications can still be fed directly to the social media services.

And the result of the renewed direction? Today, Stress has more than 34,000 Facebook fans, growing by 100 new fans every day and usually overseeing 300 interactions on the page every week. The website viewings have risen considerably. The YouTube channel we set up has streamed 2,25 million views.

We’re pleased, Stress is thriving and his fans are happy.