The Challenge

To create a brand universe that reinforced the revolutionary, call-to-arms message; a united movement for the marketing industry. On top of this concept, a web platform was needed that would not only reinforce the identity and automate the seminar booking system, but also implement a community that would grow alongside.

Our Solution

After dedicated research into the dramatic imagery surrounding The French Revolution and Russia throughout the early 1900's, we took inspiration from the most powerful elements (while toning down the gore and jingoism) and developed a modern movement universe based on a critical mass theme.

Seminar speakers were labelled 'revolutionaries', people were encouraged to 'join the revolution' and those that did were given a tiny desk flag to mark their commitment to the cause and inspire those around them.

These campaign elements were then applied to the new web platform, albeit in a more subtle and controlled manner, allowing the social profile, wiki and blog systems to come to the fore.

All of this is topped of with a tightly integrated event booking system, RSS feeds, bilingual content and dynamic landing/propaganda page. Needless to say, the whole package is powered by our custom Casein CMS technology.