The Challenge

Stress is a hip-hop superstar in native Switzerland having released 5 albums and sold-out concerts all over Germany and France. The French-lyrical poet asked us to create a new online profile in conjunction with the release of his album "Des Rois, Des Pions et Des Fous".

Our Solution

A new online profile came in a black suit with subtle rough visual elements and an easy-to-use Casein CMS to update tour dates, music, videos, blog and other dynamic features.

In his first blog post Stress promised his readers to "post news of the tour (vids, pics) and other shit" and has to our pleasure proven to be a commited blog novelist.

Along with the launch of the new website, we also orchestrated a heavy increase of traffic on popular social networking sites, incl. Facebook and Twitter, where Stress was able to connect with fans on a more personal level.